Burnsville NC (2008)

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Here we are again, the silly season in which seniors are targeted on snail-mail, online ads, TV commercials, you name it, to sign up for health care plans that promise everything and cost nothing.  Welcome to the October-December marketing world of Medicare.

We have been Medicare Advantage people from the outset and I have chosen those plans since we retired.  Their appeal to me is the certainty of a maximum out-of-pocket cost that one doesn’t get with traditional Medicare, plus the fact that Medicare Advantage is not a health-rated plan, as opposed to Medicare Supplement plans which take your health status into account when they set your rates.

I understand that Medicare Advantage limits us to a network of providers in North and South Carolina (which I double-check every fall) but how far do we want to travel anyway?  I feel like I already drive too many miles as it is to get credible health care.  Perhaps that reflects where we chose to live.  That said, should retirees base all their life and location decisions on how many miles it is to the nearest x-ologist?

In any event, what inspired this post was how our 2022 (current year) BCBS Medicare Advantage plan touted its new and supposedly improved dental coverage.  In past years, one could be reimbursed for $300 worth of preventive dental services, just by submitting said claims to BCBS of North Carolina.  But this year, BCBSNC dumped its subscribers into the Liberty Dental Plan, where an insured could submit claims for all kinds of dental services — as long as they were delivered by a Liberty Dental network provider.

What wasn’t mentioned by BCBSNC in early 2022 was that only 8 practices in our area would sign up for the Liberty Dental network.  Liberty went through the motions of asking subscribers to “nominate” their dentists to be part of their network.  An empty gesture, as my dental practice and most others didn’t choose to sign up.

So I wrote to BCBSNC about the fact that their 2022 dental coverage was, as far as I was concerned, less generous than before.  Here was their response:

On behalf of everyone at Blue Cross Blue Shield of North Carolina (Blue Cross NC), I want to thank you for trusting us with your healthcare needs.

I do understand your concerns about Liberty Dental. Your preferred dentist can join the Liberty Dental network if they choose to. You do have the option to explore an individual dental plan as well.

As you have expressed your dissatisfaction, you can file a grievance about this…

Ha.  Now there’s customer service.  Instructing you how to file a grievance.  Is it just me, or does it seem like they really didn’t care?

Blue Cross Blue Shield of North Carolina knew exactly what they were doing in 2022 when they hired Liberty to manage their Medicare Advantage dental coverage.  BCBSNC wanted to limit their liabilities, period.  That mission may have been accomplished, but apparently not without blowback — because here is the dental coverage BCBSNC is offering its Medicare Advantage subscribers in 2023:

$2,000 yearly allowance for services including oral exams, cleanings, X-rays, fillings, extractions and dentures. Certain limits apply. For services obtained out-of-network, you will be responsible for 20% plus additional costs up to the provider billed amount.

So the way I interpret this, BCBSNC will kick in something toward my dental bills in 2023, whether my dentist is in “network” or not.  Guess I should be grateful, but to me it reflects the money sloshing around in the Medicare Advantage business and what insurers feel they need to do to retain their “customers.”

I’ll sign up, by default, yet again.  Hard to argue with $0 monthly premiums.

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logo for petfreehotels.com

Some months ago, I told you about our idea for a website that directs hotel-seekers with pet allergies to pet-free hotels.  After weeks of cogitation, coding and hand compilation, this modest idea has become a modest reality.  You and everyone else on the planet (well, except Iranians, Russians, North Koreans, Afghans, Yemenis and remote rural Americans) can now visit petfreehotels.com to find over 800 U.S. accomodations sans animalization.  And — as I enthuse on the site — we are adding new locations all the time!

It took me several weeks just to work out the look-and-feel and functionality of the site, which sadly had as much to do with my limited coding skills as the features that I thought users would appreciate.  What makes it even more challenging these days is that one has to design and code two websites at the same time, since two-thirds of your visitors are using a mobile device instead of a desktop or laptop.  The logo design also took a while, including the time spent researching whether someone already uses a smiley-pillows trademark.  (Surprisingly, the answer is no.)

Besides adding destinations, I can envision further enhancements to the site, such as maps that pinpoint the pet-free properties in a given metro area.  Right now, it helps to know the names of the suburbs in the area you want to stay, which is too much work for most folks.  I need to make mapping a bigger part of the user’s search experience.

Down the road, I think PetFreeHotels will be a respectable, if decidedly amateur, website.  Maybe it will bring in some advertising dollars, maybe not.  It will serve its purpose until the day that Google or TripAdvisor adds a PET-FREE checkbox to their search filters.  Then PetFreeHotels will be toast, its dander scorched, its fur singed.

In any event, it’s not like I’m announcing a rebirth of Twitter or a re-imagining of TikTok.  It’s just that Pet-Free Hotels is now a thing.  And it has earned $0.02 so far in ad revenue.  That should pay for the next 100 or so pet-free hotel listings there.

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