One of these highly-exclamatory logos belongs to a now-tired brand from the late 1990s and early 2000s. The other belongs to a multinational technology company headquartered in Sunnyvale, California that delivers e-mail and spam.
With respect to the need for exclamation points to get people excited, Patrick Armitage of the web publication Marketing Land remains a skeptic: “In my experience, the exclamation point doesn’t actually say, ‘This is awesome!’ It’s a warning sign that says, ‘Caution: We’re overselling the crap out of this!'”
Indeed. I might also cite F. Scott Fitzgerald, whose thoughts on the topic capture the essence of this decade’s Bush campaign: “An exclamation point is like laughing at your own joke.”
So far the joke has been on us, as we try to endure all the yahoos running for President. What a piece of work is man!*
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