Some movie trailers give away too much of the plot, and some headlines, like this one in The New York Times, tell you everything you need to know: “Jonah Lehrer Resigns From The New Yorker After Making Up Dylan Quotes for His Book.”

“I want to apologize to everyone* I have let down, especially my editors and readers,” Lehrer said in a statement.  After he was caught.  And after he sold 200,000 copies of his book.  Imagine that.

* Lehrer didn’t see fit to apologize to Bob Dylan, however.