From a press release by Kimberly-Clark, the makers of Cottonelle toilet paper:
“The Cottonelle brand introduced new designer roll covers to shine a spotlight on our most care-worthy toilet paper ever…” said Matt Steele, Cottonelle associate brand manager. “We’re thrilled that so many people are rethinking how they care for their toilet paper and want to respect the roll with a Cottonelle brand designer roll cover.”
The Cottonelle brand designer roll covers feature three fashion-forward designs inspired by the latest trends. Marked by colorful prints and patterns and designs that look hand-sketched, the roll cover designs were inspired by feverish trends, explained Kimberly-Clark Designer Christine Mau.
“In today’s high-tech, digital world, there is a trend toward design that feels like it was touched and created by hand,” said Mau. “These roll covers, inspired by a Mid-Century Modern movement, will make people stop and take notice and, in turn, make them think about caring for their toilet paper like never before.”
Feverish trends? Mid-Century Modern movement? Caring for toilet paper? I don’t want to think about toilet paper let alone care for it. And people get paid to whip up this crap? One has to wonder: when Designer Christine Mau heads to the bathroom, does she have a Mid-Century Modern movement?
I hate marketing — a Mad Men cocktail of one part phoniness to three parts manipulation, served over ice-cold avarice. Garnished with bullshit.



Not that news organizations exploiting human tragedy for financial gain is anything new, but I find this distasteful. ABC News Radio is airing segments called “Countdown to 9/11: Ten Years Ago Today” in which Brian Ross recounts what the attackers were doing that particular day, and what asleep-at-the-wheel Americans were preoccupied with instead.
The radio spots are echoed on the ABC News website. On the page for August 26, 2001, for example, we learn that at the same time the American Flight 77 hijacker was practicing flight maneuvers, Sammy Sosa of the Chicago Cubs belted his 50th home run of the season. A photo of Sammy and his lovely wife Sonya accompany the story.
I wonder what Dick Cheney was doing August 26, 2001. Thinking about invading Iraq? Or looking forward to bombing Syria? If ABC News wants to jerk a few tears (and the operative word here is jerk), they might interview some 9/11 families to see what they were doing those August days, what they had planned for the rest of the summer, and whether they trusted their leaders were protecting them from terrorists determined to strike in the U.S.