{"id":33352,"date":"2024-07-25T18:13:53","date_gmt":"2024-07-25T22:13:53","guid":{"rendered":"https:\/\/chcollins.com\/100Billion\/?p=33352"},"modified":"2024-07-26T21:49:19","modified_gmt":"2024-07-27T01:49:19","slug":"when-our-fingers-did-the-walking","status":"publish","type":"post","link":"https:\/\/chcollins.com\/100Billion\/2024\/07\/when-our-fingers-did-the-walking\/","title":{"rendered":"When Our Fingers Did the Walking"},"content":{"rendered":"<p>From what I was told and what little I remember, I learned how to read via a combination of <a href=\"https:\/\/www.amazon.com\/Golden-Book-Science-Girls-Giant\/dp\/B0042SYS90\">Golden Books<\/a>, our family&#8217;s 1957 <a href=\"https:\/\/i.ebayimg.com\/images\/g\/9eUAAOSwohZmiZ2Y\/s-l1600.webp\">World Book Encyclopedia<\/a>, a dark-blue Second Edition of the <a href=\"https:\/\/www.ebay.com\/itm\/176465387972\">Merriam-Webster New Collegiate Dictionary<\/a> and, perhaps most accessibly, our local <a href=\"https:\/\/www.loc.gov\/item\/usteledirec08036\/\">Bell Telephone directories<\/a>.<\/p>\n<p>Back in the day, the phone book &#8212; and its Yellow Pages\u2122 in particular &#8212; was more than the precursor to a yet-to-be-imagined internet.\u00a0 It was an annually-updated document of <span style=\"font-family: georgia, palatino, serif;\">20<\/span>th-century Western Pennsylvania commercial and cultural life, which I found both educational and artistic in a retro kind of way.\u00a0 Our town was 15 years behind the times, and it was reflected in our phone books.<\/p>\n<p>I thought I would share assorted well-loved-and-remembered excerpts from our 1958 and 1959 phone books, which I retrieved from The Library of Congress.\u00a0 I&#8217;ll follow these slides with some historical context and a few &#8220;where are they now&#8221; notes.<\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 10pt;\">USE ARROWS, ARROW KEYS OR DOTS TO NAVIGATE<\/span><\/h4>\n<p><style>.metaslider .caption-wrap {position: relative !important;} .metaslider .caption-wrap .caption {text-wrap: balance; padding: 8px 10px; color: #111; background: #eee; line-height: 1.25;}<\/style>\n<\/p>\n<p>[metaslider id=&#8221;33370&#8243;]<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">HOW TO USE YOUR TELEPHONE<\/span>:\u00a0 I didn&#8217;t know until researching this piece that the first phone number at my parents&#8217; house (1947) was<span style=\"font-family: arial, helvetica, sans-serif;\"> 2385-R<\/span>.\u00a0 Numbers like this could not be reached without operator intervention.<\/p>\n<p>Telephone operators (my mother had been one) would be replaced, one exchange after the next, by automated switching gear.\u00a0 The U.S. operator workforce, predominately women, declined by nearly a third in the 1950s.\u00a0 Many of them got better jobs than what they had.<\/p>\n<p>In 1953, soon after I was born, phone customers in our city were assigned new numbers; ours was <span style=\"font-family: arial, helvetica, sans-serif;\">OL<\/span> <span style=\"font-family: arial, helvetica, sans-serif;\">2-2309<\/span>.\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">OL <\/span>stood for Oliver, the phone company&#8217;s alphabetic prefix for our <a href=\"https:\/\/en.wikipedia.org\/wiki\/Telephone_exchange\">65 exchange<\/a>.\u00a0 Oliver sounded pretty lame to me, even at age seven.\u00a0 But the Oliver prefix was probably better for business than, say, Oligarch or Oldfart.<\/p>\n<p>The 1953 directory included phone dialing instructions (as seen in the slide) to ensure customers did not confuse the letters I and O with the &#8220;figures&#8221; <span style=\"font-family: arial, helvetica, sans-serif;\">1<\/span> and <span style=\"font-family: arial, helvetica, sans-serif;\">0<\/span>.\u00a0 This kind of hand-holding would be laughed at today &#8212; even though smartphones need more of it.<\/p>\n<p style=\"text-align: center;\">\u2022 \u2022 \u2022\u00a0<\/p>\n<p>Conveniently, I didn&#8217;t need to dial that <span style=\"font-family: arial, helvetica, sans-serif;\">OL<\/span> prefix to call my friends or when my friend Bill and I made and recorded prank calls, asking random people to spell <em>rhinoceros<\/em> and other such hilarities.\u00a0 I still can&#8217;t believe that all of our &#8220;targets&#8221; were willing to spell <em>rhinoceros<\/em> on demand when some pre-teen caller <a href=\"https:\/\/chcollins.com\/100Billion\/2019\/09\/my-life-in-toys\/\">represented himself as a student with a important school project<\/a> and could hardly suppress his giggles.<\/p>\n<p>Bill and I had hours upon hours of laughs replaying our tape recording of townspeople misspelling <em>rhinoceros<\/em>.\u00a0 My belated thank you, random long-departed townspeople, for brightening our boring small-town days.<\/p>\n<p>If I recall, it wasn&#8217;t until the early 1970s that New Castle customers were finally forced to dial seven numbers, including the OL prefix, to make local calls.\u00a0 By that time, Bill and I had long ago ended our tape-recorded reign of telephone terror and moved on to girls.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">TELEPHONE STYLES<\/span>:\u00a0 Our house had four (!) phones: kitchen, parents&#8217; bedroom, sister&#8217;s bedroom, basement.\u00a0 They were all bulky plastic affairs, and the basement set was a almond-painted white wall-phone that spent most of its life shedding its artificial skin.\u00a0 All of them were rented from the phone company and were paid for many times over.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">RASHID RUG CLEANERS<\/span>:\u00a0 The Neshannock Avenue address in the Yellow Pages ad is now a grassy lot in an urban-renewal nowhere.\u00a0 Rashid relocated his rug business to East Washington St., two doors down from the church my parents attended; he <a href=\"https:\/\/businessjournaldaily.com\/article\/rashids-oriental-rugs-to-close-after-over-a-century\/\">closed up shop in 2022<\/a>.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">COAL<\/span>:\u00a0 The former Boyles Coal &amp; Supplies building is now <a href=\"https:\/\/www.google.com\/maps\/@40.9952793,-80.3428206,3a,63.3y,238.45h,86.11t\/data=!3m6!1e1!3m4!1sjyyVkY0fFhDpCCmAwWLKNg!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">boarded up and lifeless<\/a>.\u00a0 There appears to be one coal dealer left in the county, Gilliland Hauling.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">DeGIORGI BEAUTY SALON<\/span>:\u00a0 This address is now a <a href=\"https:\/\/www.google.com\/maps\/@40.9995952,-80.3420511,3a,75y,210.47h,90t\/data=!3m6!1e1!3m4!1s7HYeI97m3GKaGGNkEPdrTg!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">parking lot<\/a>, one of the dozens in New Castle that exist not to provide much-needed parking spaces but because there is no economic rationale to build a new building there.\u00a0 This site was also home to the popular Jimmy&#8217;s Sandwich Shop where, as a delivery person for my uncle&#8217;s florist business, I ate delicious meatloaf-and-gravy-on-white-bread sandwiches on our paid lunch breaks.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">PASCARELLA&#8217;S SERVICE CENTER<\/span>:\u00a0 This site is now a <a href=\"https:\/\/www.google.com\/maps\/@41.0051015,-80.332041,3a,75y,293.42h,88.09t\/data=!3m7!1e1!3m5!1sr73EJerTcphWwfZwjwkU3g!2e0!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fpanoid%3Dr73EJerTcphWwfZwjwkU3g%26cb_client%3Dsearch.gws-prod.gps%26w%3D86%26h%3D86%26yaw%3D308.61295%26pitch%3D0%26thumbfov%3D100!7i16384!8i8192?coh=205409&amp;entry=ttu\">Country Fair gas station<\/a> with no evidence of either service or frozen custard.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">JAMESON ICE CREAM<\/span>:\u00a0 The building that housed the Jameson candy and ice cream business on North Croton Ave. still exists, but I can&#8217;t tell if any businesses occupy it today.\u00a0 <a href=\"https:\/\/www.facebook.com\/p\/Jamesons-Candy-100057630932130\/\">Jameson<\/a> relocated several times and finally closed in May 2024.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">LINGER LIGHT DAIRY<\/span>:\u00a0 This once-popular dairy&#8217;s <a href=\"https:\/\/www.google.com\/maps\/@40.9746267,-80.3737134,3a,75y,291.9h,87.43t\/data=!3m7!1e1!3m5!1sIsAONPUPOuZOMfZt9DVIIg!2e0!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fpanoid%3DIsAONPUPOuZOMfZt9DVIIg%26cb_client%3Dmaps_sv.tactile.gps%26w%3D203%26h%3D100%26yaw%3D318.24048%26pitch%3D0%26thumbfov%3D100!7i16384!8i8192?coh=205409&amp;entry=ttu\">Mahoningtown location<\/a> is now an empty lot as well.\u00a0 I took a photo of the Linger Light building before it was demolished, which I will share sometime in a future ART @ CHC gallery.<\/p>\n<p>Linger Light delivered milk to our doorstep for years, well into the 1960s I believe.\u00a0 I was always disappointed that my mom never ordered chocolate milk as a treat once in a while.<\/p>\n<p>By the way, the Linger Light mascot was named &#8220;Tiny Tawker&#8221; and was the creation of illustrator <a href=\"https:\/\/en.wikipedia.org\/wiki\/Andrew_Loomis\">Andrew Loomis<\/a>, 1892-1959.\u00a0 The elf appeared in <a href=\"https:\/\/store.sternfinearts.com\/andrewloomis.html\">promotional calendars<\/a> and advertisements for various businesses in the 1950s.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">CITY APPLIANCE<\/span>:\u00a0 I loved Yellow Pages ads which had anthropomorphic machines, especially machines in discomfort.\u00a0 The sick fridge in this ad was a yearly favorite of mine.\u00a0 Hope it got repainted before it died.<\/p>\n<p>The City Appliance repair shop site is now<a href=\"https:\/\/www.google.com\/maps\/@40.9817411,-80.3608387,3a,75y,191.21h,81.39t\/data=!3m6!1e1!3m4!1surzO4Z7dL5_XVvqXT76LGw!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\"> a patch of broken-up pavement<\/a> in front of an empty factory, which is for sale if you&#8217;re interested.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">TV AND WASHER REPAIR<\/span>:\u00a0 You gotta love the illustrations in these ads, straight out of the post-war era when people figured that guys with determination could fix anything.<\/p>\n<p>The ADKO Television Service address is now home to a <a href=\"https:\/\/www.google.com\/maps\/@40.9969274,-80.339919,3a,75y,140.9h,87.4t\/data=!3m7!1e1!3m5!1sJSps2mzC883CFUmizwBF3A!2e0!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fpanoid%3DJSps2mzC883CFUmizwBF3A%26cb_client%3Dsearch.gws-prod.gps%26w%3D86%26h%3D86%26yaw%3D36.400723%26pitch%3D0%26thumbfov%3D100!7i16384!8i8192?coh=205409&amp;entry=ttu\">home daycare<\/a>.\u00a0 The Alco Washer site on West Washington Street is a dilapidated building annex most recently occupied by <a href=\"https:\/\/www.google.com\/maps\/@40.9998142,-80.3541096,3a,75y,2.89h,88.94t\/data=!3m6!1e1!3m4!1snjwBKZv-ASeTSsE0Ck95VA!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">Preach Jesus Ministries<\/a>.\u00a0 The ministry, by ungodly coincidence, has moved to a location a <a href=\"https:\/\/www.buzzfile.com\/business\/Preach-Jesus-Ministries-Inc-724-654-3125\">few doors down<\/a> from the one-time home of ADKO Television Service.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">LAUNDRY AND DRY CLEANING<\/span>: The site of Gertie and Bill&#8217;s Launderette is now a <a href=\"https:\/\/www.google.com\/maps\/@40.9974637,-80.3381038,3a,75y,207.84h,92.94t\/data=!3m6!1e1!3m4!1sqDzx2OdtYDRRvo8iuT4ZeQ!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">vacant lot<\/a>. The One-Hour Martinizing shop in the heart of downtown New Castle looks to be an <a href=\"https:\/\/www.google.com\/maps\/@41.0001465,-80.3464317,3a,75y,319.61h,87.87t\/data=!3m7!1e1!3m5!1sq7SljP5Pv2v2zBb8tTfwpw!2e0!6shttps:%2F%2Fstreetviewpixels-pa.googleapis.com%2Fv1%2Fthumbnail%3Fpanoid%3Dq7SljP5Pv2v2zBb8tTfwpw%26cb_client%3Dsearch.gws-prod.gps%26w%3D86%26h%3D86%26yaw%3D340.5487%26pitch%3D0%26thumbfov%3D100!7i13312!8i6656?coh=205409&amp;entry=ttu\">empty shell<\/a>.<\/p>\n<p>One-Hour Martinizing is a decades-old franchise based on non-flammable dry-cleaning solvent, which allowed items to be cleaned on-site.\u00a0 In the mid-1970s, there were <a href=\"https:\/\/www.mentalfloss.com\/article\/63440\/what-one-hour-martinizing\">5000<\/a> One-Hour Martinizing franchisees &#8212; today there are <a href=\"https:\/\/en.wikipedia.org\/wiki\/Martinizing_Dry_Cleaning\">about 300<\/a> U.S. and international locations and New Castle isn&#8217;t one.<\/p>\n<p>As to Humphrey&#8217;s Dry Cleaning: they renamed themselves Connerly&#8217;s Cleaning, which my mom used all her life &#8212; they picked up and delivered to your home.\u00a0 I always thought Mr. Connerly looked a bit like Floyd on the Andy Griffith Show.\u00a0 The business survives to this day in <a href=\"https:\/\/www.google.com\/maps\/@41.0021696,-80.3457814,3a,75y,241.31h,92.79t\/data=!3m6!1e1!3m4!1sfM8cASGl-GUHs_v3SJRvjg!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">its original location<\/a>, an anomaly.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">VILLANOVA INN<\/span>:\u00a0 This ad is more personal for me.\u00a0 Our family went to the Villanova for dinner many Sundays when I was a kid.\u00a0 I recall how the restaurant was divided down the middle, with the booths and tables on the right, where we would sit, and the more-fun (so I imagined) bar section on the other side of the wall to the left.\u00a0 The red fake-leather booths had jukebox selectors with glowing letter and number keys that beckoned one to press them no matter what song got played.<\/p>\n<p>What I didn&#8217;t know until much later was that the restaurant was owned and operated by the parents of the &#8220;actor&#8221; in our little offbeat high-school clique, <a href=\"https:\/\/www.williamrogerdecarbo.com\/obituary\/lester-malizia-jr\">Lester Malizia<\/a>.\u00a0 That is also when I discovered that the Villanova had the best pizza in town, this in a town with almost as many Italian restaurants &#8212; and styles of pizza &#8212; as there were churches that began with the word &#8220;Saint.&#8221;<\/p>\n<p>I think the last time I was in the Villanova, other than maybe picking up a pizza, was for my impromptu bachelor send-off 5o years ago, when I gathered with my college friends over a beer for the last time.\u00a0 I&#8217;m not sure when the Villanova changed hands, but I know the restaurant was renamed at least once.\u00a0 It appears that <a href=\"https:\/\/www.google.com\/maps\/@40.9949107,-80.3349339,3a,75y,280.17h,92.98t\/data=!3m6!1e1!3m4!1suSiGyzn66zz3SyY3yXDhKQ!2e0!7i16384!8i8192?coh=205409&amp;entry=ttu\">the building is still standing<\/a> but now empty save for its upstairs apartments.<\/p>\n<p>\u260e\u00a0 <span style=\"font-family: arial, helvetica, sans-serif;\">KLINE LUMBER<\/span>:\u00a0 Kline Lumber&#8217;s Yellow Pages mascot, whom I shall retroactively name Woody K. Plank, embedded itself in my memory, appearing in the phone book each and every year as long as I recall.\u00a0 Woody was a non-ironic R. Crumb-style character, selling assorted building products with his strange, wistful grin.\u00a0 To me, Woody looks like he is saying, &#8220;I&#8217;m old and weak, my back is bent, but I&#8217;m still alive &#8212; I will now step aside and endorse Kamala Plywood.&#8221;<\/p>\n<p>The Kline Lumber and Construction Company was incorporated in 1901.\u00a0 The S. Beaver Street location of Kline Lumber was abandoned in the late 1960s, to be replaced by the new <a href=\"https:\/\/dadbodcollective.com\/2020\/03\/18\/cascade-galleria-towne-mall-a-forgotten-mall-in-a-forgotten-town\/\">Towne Mall<\/a>, anchored by G. C. Murphy.\u00a0 I have not been able to determine when Woody boarded up the Kline Lumber doors for good.<\/p>\n<p>Wood products, like the billions of Yellow Pages that were once made from it, don&#8217;t last forever, nor do our memories.\u00a0 Please feel free to share your own phone-book nostalgia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From what I was told and what little I remember, I learned how to read via a combination of Golden Books, our family&#8217;s 1957 World Book Encyclopedia, a dark-blue Second Edition of the Merriam-Webster New Collegiate Dictionary and, perhaps most &hellip; <a href=\"https:\/\/chcollins.com\/100Billion\/2024\/07\/when-our-fingers-did-the-walking\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[],"class_list":["post-33352","post","type-post","status-publish","format-standard","hentry","category-scrapbook"],"_links":{"self":[{"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/posts\/33352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/comments?post=33352"}],"version-history":[{"count":89,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/posts\/33352\/revisions"}],"predecessor-version":[{"id":33529,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/posts\/33352\/revisions\/33529"}],"wp:attachment":[{"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/media?parent=33352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/categories?post=33352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chcollins.com\/100Billion\/wp-json\/wp\/v2\/tags?post=33352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}