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One of these highly-exclamatory logos belongs to a now-tired brand from the late 1990s and early 2000s.\u00a0 The other belongs to a multinational technology company headquartered in Sunnyvale, California that delivers e-mail and spam.<\/p>\n
With respect to the need for exclamation points to get people excited, Patrick Armitage of the web publication Marketing Land<\/em><\/a> remains a skeptic: “In my experience, the exclamation point doesn\u2019t actually say, ‘This is awesome!’\u00a0 It\u2019s a warning sign that says, ‘Caution: We\u2019re overselling the crap out of this!'”<\/p>\n Indeed.\u00a0 I might also cite F. Scott Fitzgerald, whose thoughts on the topic capture the essence of this decade’s Bush campaign:\u00a0 “An exclamation point is like laughing at your own joke.”<\/p>\n So far the joke has been on us, as we try to endure all the yahoos running for President.\u00a0\u00a0 What a piece of work is man!*<\/p>\n ______________<\/p>\n One of these highly-exclamatory logos belongs to a now-tired brand from the late 1990s and early 2000s.\u00a0 The other belongs to a multinational technology company headquartered in Sunnyvale, California that delivers e-mail and spam. With respect to the need for … Continue reading * Hamlet<\/em>, Act II, Scene II.<\/h5>\n","protected":false},"excerpt":{"rendered":"